· ‘Why are standards of beauty being imposed on women?’
· ‘Women who are insecure about their bodies are more likely to buy beauty products, new clothes, and diet aids.’
· ‘Media images of female beauty are unattainable for all but a very small number of women.’
· ‘Jean Kilbourne argues that the overwhelming presence of media images of painfully thin women means that real woman’s bodies have become invisible in the mass media. The real tragedy, Kilbourne concludes, is that many women internalize these stereotypes, and judge themselves by the beauty industry's standards.’
· ‘Tween girls are mini-fashionistas who are pretty and sexy and who are obsessed with boys, friends, shopping, pop stars and celebrities.’
· ‘Young girls in particular are targeted by marketers, and the focus of these ads – beauty, sexuality, relationships, and consumerism.’
· At an age when girls “could be developing skills, talents, and interests that will serve them well their whole life, they are being enticed into a dream of specialness through pop stardom and sexual objectivity.”
· ‘Media portrayals of women often leave much to be desired, especially advertising images of women.’
· TBIO is a counterbalance to the damaging and unhealthy messages about beauty that bombard us in media, film, advertising and music every day. The funds we raise allow girls worldwide to define their own Inner Beauty and honour it through healthy media. We also increase awareness about the negative effects of harmful media messages.
· ‘That mesmerizing mass purveyor of aspiration, desire and self-awareness regularly airs commercials these days’
· Shreffler, "Advertising is aspirational," she adds. "It's who we want to be, a lifestyle we want - not always who we are."
· ‘Corporate-controlled media shapes our identities as workers and consumers, selling an image of success and happiness tied to the consumption of products’
· ‘Found that mainstream pop's increasingly raunchy output has an insidious effect on younger consumers.’
· ‘The lady on the telly tells you that her face cream will make you look like Scarlett Johansson. The next, you discover that it's not true.’
· ‘Marketers pay millions of dollars to celebrity endorsee hoping that the stars will bring their magic to brand they endorse and make them more appealing and successful.’
· ‘Celebrity sources may attract more attention to the advertisement than would non-celebrities or in many cases, they may be viewed as more credible than non-celebrities’
· ‘Definitely celebrity endorsee influence consumer buying behaviour and brand building.’
· ‘Special forms of celebrity endorsement affects consumers’ brand attitudes’
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