“Advertising operates predominantly by changing consumer tastes”
How effective is aspirational advertising such as ‘Paco Rabanne: 1 Million’ and perfume advertising in general, in influencing male consumer lifestyles, and why is this the case?
How effective is aspirational advertising such as ‘Paco Rabanne: 1 Million’ and perfume advertising in general, in influencing male consumer lifestyles, and why is this the case?
1. “associate it with a whole desirable style of life, and to feel that not owning the product would involve personal failure”
a. Branston, G.,& Stafford, R. (1999). The media student's book (2nd ed.). London: Routledge. pp.379
2. “often focused upon, reinforcing their perceived importance”
a. Martin S-Rethel. (2003). An alternative model for analysing a particular moment of media production. Media Magazine
3. “passively inviting our gaze”
a. Coad, D. (2008). The metrosexual: gender, sexuality, and sport. Albany: SUNY Press.
4. “many of these images are idealised, representing life more as it is imagined than as it actually exists”
5. “advertising operates predominantly by changing consumer tastes”
6. “brainwashes its audience with base, deceptive promises and appeals, designed to promote materialism”
How does the R&B genre construct certain gender ideologies around artists such as Ne-Yo and Rihanna? Why these ideologies might be considered post-fem
· ‘strip tease culture’
Wikipedia Article
· The culturalist theory, which was developed in the 1980s and 1990s, combines the other two theories and claims that "people interact with media to create their own meanings out of the images and messages they receive". This theory states that audience members play an active, rather than passive role in relation to mass media.
· a well-developed media system, informing and teaching its citizens, helps democracy move toward its ideal state."
· define the issues symbolically"
o (1997, p. 324). Cultivation of Perceptions:
· considered as central instruments of mass control
o Lorimer and Scannell (1994) pp.26–7
· by portraying a certain interpretation of reality, they shape reality to be more in line with that interpretation
o Vipond (2000) p.88
· Consumer behaviour is influenced by: demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings.
o Sandhusen, Richard L.: Marketing (2000). Cf. S. 218
