· “Make our choices on the basis of those semi-conscious or hidden memories”
· “promise centres on higher order status and self-esteem needs such as the desire to be seen as fashionable, socially popular or successful”
· “Celebrity endorsement is where a celebrity agrees, for a fee, to promote a brand, usually through the visual medium of the television advertisement”
· “Brand and celeb can be described as mutually beneficial”
· “Lily Allen under the Chanel umbrella to promote their handbag range in 2009 probably did far more to add a touch of European sophistication to Allen’s slightly dodgy party-girl reputation than it did for Chanel’s already rock-solid brand image.”
· “Recognizable image constructed through their physical appearance, on-screen roles, and media coverage”
· “Film fans can develop strong emotional attachments to stars”
· “Stars seem accessible”
· “Mediated constructions that can be defined in terms of their economic and social importance.”
· “human beings who seem both ordinary and extraordinary”
